enRacha branding and web
Samples from the enRacha project, a games portal for the Spanish market commissioned by Rank Interactive. The project for which I was Ceative Lead, included branding and guidelines, UX design, and marketing communications.
Its visual presence was strongly targeted to the demographic described in the market research document. The design was inspired by ”Juegos Reunidos Geyper“ a set of board games very popular in Spain from the 1940′s to the 1980′s. The imagery and colourful style of the brand easily accommodated the various ready-branded games’ iconographies that the site had to incorporate while retaining a strong identity that clearly identified the exlusive enRacha games offering.
Suite of vector illustrations created for enRacha as part as their web and brand development.